Get your company into the news

Journalists receive hundreds of news releases every day and 90 per cent of them end up straight in the bin. At Omnia, we make sure that it’s not yours.

Everyone thinks they can ‘do PR’ these days but public relations is a specialised profession and it is therefore best left to experienced, qualified professionals. (After all, who in their right mind would let an unqualified accountant complete their tax return or an unqualified solicitor represent their company in court?).

Badly constructed news releases cobbled together by well-meaning amateurs are destined straight for the bin at best. At worst, they could actually backfire and damage the image of your company. Journalists decide whether your news or photo story will see the light of day so press releases must be written with the journalist in mind. They need to be newsy, factual and written in a certain style. They must be properly tailored and targeted at the right person in the right media outlet.

Our team has years of experience working with all sectors of the media, from specialised trade publications to radio, television and the national press. We know how journalists work and we know how to craft a press release that will grab their attention and actually get used.