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Unlike many agencies at CCA we have our own in-house media buying facilities. For our clients this means a better, faster, more integrated all round service. Our approach is to view every project as ‘media neutral’ until a full appraisal of objectives and strategy has been applied. Every penny counts but the real value of media buying should not be judged on price alone. CCA provides a dedicated, professional media service which is designed to help clients get the maximum value and effectiveness from their advertising budgets. We make sure that media buying is about much more than just getting a big discount – your advertising space should work hard for you and reach your target audience, whether it’s on the side of a bus or on local radio. Proper media planning is also crucial, particularly in a rapidly fragmenting media marketplace. It brings both new opportunities for the experienced and new pitfalls for the unwary. CCA is one of the few regional agencies to have full media recognition from the NPA, PPA and NS – your assurance that your budget is in safe professional and financial hands. |
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