The definition of a crisis is… ‘any situation that could threaten to harm people or property, seriously interrupt business, or damage reputation’. And a crisis in business at sometime or another is as inevitable as death or taxes.

Trying to deal with a probably aggressive media without professional, experienced PR support is a high-risk strategy which could do more harm than good.

Omnia PR can help you plan for the worst so that when something does go wrong, the impact to your reputation and brands is minimised. We understand how journalists work and we know how to deal with them - even if they are camped out on your doorstep. There are two sides to every story and in the event of a crisis or negative story we’ll make sure that we get your positive message across to the media, and, most importantly, to your existing and potential customers.

A properly planned and implemented PR crisis management strategy really can be the difference between business survival and business failure when the chips are down. Just remember how poor public relations contributed to the downfall of Ratners here or Enron in the States.