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A bold new company needed a bold approach. It takes meticulous planning
and plenty of determination for a company to up its turnover from £25m
to £60m in just four years. But timber specialist Palgrave Brown managed
it – and in style.
The PR campaign to spread the word further
afield had to be equally meticulous and determined. A strategy was
tailor-made to focus on building Palgrave Brown’s brand identity while
at the same time maximising general awareness of its substantial
business achievements and financial success. But how was this possible
with very little in the way of advertising?
Firstly, the intense
media relations campaign ensured that all newsworthy stories, including
investments, acquisitions, new appointments, awards and financial
results, were fed to the trade press. An historical biography was
produced and distributed to key targets, making clear the company’s
intention to become an industry leader.
Regular press events were
held to keep all trade journalists fully updated and finally a
message-controlled newsletter was designed and created, then mailed
three times a year to customers and media.
And the result? Today,
Palgrave Brown is instantly recognisable in the construction industry
and has a national network of 18 sites. Onwards and upwards!
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