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The ‘art’ of integrated communications scooped a major national accolade
for a CCA/Omnia client, and beat hundreds of entrants to win a
Construction Marketing Award, the only scheme to reward best practice
for marketing in the construction industry.
The award entry document
was compiled by Omnia and scrutinised by a panel of marketing and
building industry experts. It helped secure Dimplex first place in the
‘Best Use of Events’ category for its ‘Smart’ fires campaign at a
national industry show.
The ‘Smart’ theme was developed by the
agency/client team and used at the show to launch the new ‘Smart’
collection of contemporary fires. A smart/art theme was carried
throughout advertising, pre show invitation mailers, press releases, and
for the stand design itself which had a Smart car prize draw and replica
art gallery.
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