Client:

iLight, a leading name in lighting control systems, based in Kent and South Wales.

The Brief:

Plan and create a fully co-ordinated brand identity and product launch for a new concept in lighting control systems – from logo to launch – with a time scale of just six months.

Who Needs To Know?

The lighting and electrical industry; architects, specifiers and lighting designers.

How:

• Integrated launch campaign using a selected mix of communications disciplines.
• Planning sessions and strategy agreed as priority.
• Corporate ID created with strong visual identity designed for maximum industry impact.
• Detailed timing programme – to build excitement yet maintain secrecy until launch day.
• Advertising and web teaser campaign.
• Manuals, stationery, branded briefcases and giveaways, launch newsletter, briefings with key editors, press packs, e-mail campaign, web design, direct mailings.

Result:

• High profile launch, minimal trade confusion; brand identity well recognised by industry within three months.