Client:

Glen Dimplex Dimplex UK Ltd, Southampton based manufacturers and distributors of world leading electric heating brands

The Brief:

To create a scheme that will build loyalty with electrical retailers, provide high standard of distribution, help build a national brand presence and aid recruitment of new customers / outlets.

Who Needs To Know?

Existing and potential retailers and distributors of Dimplex heating products.

How:

• An exclusive trade club with genuine membership benefits.
• Comprehensive support package to aid business development.
• Membership dealer pack – manual with full scheme information, product order forms, POS, promotional support, contact details etc in one handy binder.
• Brand-led advertising and press releases that members can use in their local media, with provisions for joint advertising funding.
• Consumer responses direct to Hotspot stockists from national enquiry line.

Result:

• Established national network of 300-plus appointed retailers within 12 month.