Client:

Olympian Automotive is one of the largest independent Renault main dealerships in the UK. The group operates from sites in Bournemouth/Poole, Salisbury, New Milton and Blandford Forum. Fiat, Nissan, Subaru, and Isuzu are recent additions to the company’s portfolio of marques.

The Brief:

Plan, create and manage the creative work and production for all consumer advertising and customer database marketing.

Who needs to know?

Target prospects for all volume seller models within the Renault, Fiat, Nissan, Subaru and Isuzu marques within the company’s catchments spanning Dorset, parts of Hampshire and into Wiltshire.

How:

• Above the line advertising in local/regional media
• Local radio
• Customer database mailing programmes
• Sales promotion programmes directed at customer database
• CRM support via bi-annual events.

Result:

• Measured by success or failure to meet sales targets. Showroom footfall is positively affected following integrated campaigns.